In these tricky financial times, it appears that more and more people are moving towards the internet for purchases and away from conventional high street shops. But does every organisation need to have a web site?

There will be those businesses that most likely do not need a web site, such as a small greengrocer who may well have stock that is only on the shelf for a day or two and so does not lend itself to online marketing. Possibly the best option for businesses such as this is to have a listing in Yell.com or another of the local listing websites, so that anyone looking for a local organisation will locate them there. They will also be able to get basic details such as opening times, telephone number etc. This should prove enough for such a business.

The large superstores all have web sites that can be used for Online Marketing and have efficient delivery services to make sure that groceries arrive quickly. However this form of service may well be beyond the resources of a small local greengrocer, or the like and is probably unnecessary.

Another form of business that may need a small web presence is bespoke clothing, such as wedding dresses. Their web site may well be a showcase of a variety of styles and prices to tempt the user, in the hope that they will come to the shop and take the next steps such as measurements, fittings and final purchase. It does not seem feasible to offer these aspects of their service online, although contact details are vital and customer feedback would also be useful.

There is a valid argument that for small local businesses, an advert in the local free newspaper and word of mouth referrals may well bring in enough local sales to keep the company going. But what about the future, as more and more people look online for their major purchases, it is really only a matter of time before they look for more and more of their daily necessities online in numbers.

What is really striking about even just a small showcase web site is that once it is up and working, it’s available all the time for potential customers to find whenever they do a web search. So in that situation, it would seem like a good idea for the majority of firms to have a web site to show that they are being up to date and so should look more attractive to modern day customers.

Where businesses do have web sites it will be essential that these are optimised so that when a user carries out a search in Google, for example, their Search Engine Placement will be on the first page of the organic results, in the hope that this will result in an order, or an email or a phone call for a meeting.

The company would need to commission a reputable SEO Company to undertake the work, and various checks can be made to make sure that the company is able to deliver the right results.

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This entry was posted on Tuesday, December 22nd, 2009 at 4:01 am and is filed under Online Business, Promotion and Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.