One Of The Benefits Of Website Firms Is Their Capacity To Remain Unaffected By Any Sort Of Discrimination
All sorts of discrimination can virtually be illuminated in terms of an online sales. This can be a big advantage for people who own the online businesses or for people who would like to use the products or services of one.
There is the obvious issue that individuals will typically need to access the business over the internet but as long as this can be achieved (and technology permits this even with a disability such as blindness) all other issues are resolved. A deaf person can order comfortably without the worry of talk type or needing to involve anyone else in the transaction. This provides them with huge amounts of independence, much more than when dependent on someone else. This is also the case for people who have to use wheelchairs, often accessing physical retail outlets can be a nightmare despite the disability discrimination act, and so online surfing, shopping and even working can be fantastic. Of course the other plus side for these shoppers is that no one need know about their disability unless they choose to reveal it. Of course this is exactly opposite to the face to face contact of a physical store where any number of assumptions can be made on people coming through the door. Judgements can cover many other areas too, and are often made invoulantarily.
So one’s health is not the only kind of inequity that can be avoided with online organisations, no one need necessarily know the age of the owner of the firm, or the staff who will conduct the sale, whether they are male or female, white or black, or what type of clothes they wear. This means that the stereotypical types of discrimination are very easy to avoid and the only assumptions that can be made are to do with the written text on the pages of the website. Of course these may be associated to a specific age group or a particular gender but only if the owner of the organisation chooses to allow this. If it is not pertinent to the sale at all then the owner can just snuff out any such info and provide a totally neutral site if he opts to.
One could argue that there is prejudice of a sort in terms of the Search Engine Placement listings that are the results of a keyword search for suppliers or producers unknow. However when one takes into consideration the aims of a search engine such as Bing, the only thing it is wanting to do for it’s customers is give them the best answer for their enquiry. Thus, it is also unconcerned with the race, gender, age or creed. It simply reviews the information provided by the website, adds to that any Online Marketing information that has been conducted on behalf of the site (as long as it has been done in an ethical way) and grades all the sites. So as long as the site provides the information demanded by the searcher the engine is happy to endorse it. Of course, any site not using the skills of a decent SEO Company may be lower down the listings, but this is a true case of marketing and nothing to do with prejudice.
Tags: ezine world, article writing tips, ezine article
March 1st, 2010 | No Comments »