There are many facets of your website’s design and Online Marketing that will help determine how successful you are in achieving a high Search Engine Placement. The most far reaching methods for reaching your goal are what we refer to as “off page” methods, these will typically benefit from the assistance of a Website Optimization Company. However, at this time we shall deal with a few of the “on-page” changes that most website owners can easily implement to assist in enhancing search engine placement.

For any website to be successful (at least in the sense of attracting visitors who want to be there), the site needs to be categorised by the search engines on the keywords and phrases that web surfers are likely to use when looking for a site like yours. There would be little point in your business being listed in the yellow pages under “Delivery Companies” if what you actually do is Floristry. No one is going to find you when they look in the directory. Things are very similar on the web but without the strict indexing of Yellow Pages to guide you. Let’s consider our Florist again.

If our beautifully designed floristry website talked endlessly about “spring blooms” within its text, it may well be indexed by Google etc. under the section Spring Blooms. All fine and dandy… provided of course that searchers key the phrase “spring blooms” into the search box. If however, they search for “Florist”, in all likelihood our beautiful floristry website will probably not be listed in the results. The point is, if you want people to find your website, it really does have to be indexed correctly for you to have any chance of achieving a reasonable Search Engine Placement. The search engines will of course do that for you, but you do have to give them some clues. At a very basic level, if you think potential customers for your service will look for “florist in Bradford” then make sure you have that phrase prominent in your website.

To take that concept a little further, produce a whole range of search terms (or Keywords) that you think people might use when looking for a website such as yours and include them in your site pages, taking care to ensure that the site reads well. Keep in mind here that by just adding keywords and phrases on your site certainly won’t guarantee that you’ll be found, but hopefully you should be categorised correctly by the search engines. Whether you’ll be found during a search will be dependent on a number of factors including how much competition you have and how highly ranked your site is with those search engines. To make improvements to your ranking for various keywords, you’ll probably need to enlist the assistance of a Website Optimization Companywho can help you designa full Online Marketing plan.

Once you’ve decided on the most relevant keywords and phrases that searchers will be looking for, try splitting these into logical groups. Our Florist, for example might group together Valentines (Valentine Flowers, Valentine Roses, Valentine Gifts, Valentine Flowers Bradford), Occasions (Birthday Flowers, Anniversary Flowers, Thank You Gifts, Occasions Flowers Bradford) Funeral (Funeral Flowers, Funeral Sprays, Funeral Wreaths, Funeral Flowers Bradford) etc. etc. On the website, our florist would now ideally have three separate pages, one each for Valentines, Occasions and Funerals. Within the Valentines page text would now be mentioned the key phrases Valentine Flowers, Valentine Roses, Valentine Gifts and Valentine Flowers Bradford and so forth. I’m sure you can see how this could be applied to virtually any website.

By adopting this approach, when the search engine reviews (or crawls) your site, as it will do on a regular basis, it should index each of your website’s pages according to the content and title, provided that it all appears to match. In doing so, our florist should now have a chance of being listed in a search for “Valentines”. Needless to say, it is a long way from here to getting a first page Search Engine Placement, but at least you’ve made a beginning.

As well as getting your keywords right, you’ll need to be sure that you (or your web designer) observe a few simple rules to be sure that each of your web pages is given its best possible chance with the search engine. Make sure that all the pages are titled using the chosen keyword (e.g. Valentines.htm), has a unique title which includes a keyword and describes the page succinctly (e.g. Valentines Flowers, Roses and Gifts); then ensure that your chosen keywords are each used as

headings on the within the code (don’t worry; your web designer will know what that means
.

Following these few simple rules will give your Online Marketing a work to achieve an improved Search Engine Placement; but don’t forget, to achieve a listing on page one of Google and other search engines, you’ll almost certainly need the help of a Search engine optimization company.

Tags: article writing tips, ezine publisher, ezine world

Recent Entries

• Find Out Why Article Marketing is Still the Best
• Common Link Building Mistakes Are Easy To Make
• Catching fish with Hummingbird Fish Finders
• Getting Your Electronic Arab Translator
• Three Excellent Reasons to Attend a Book Sale
• Get a Memory Foam Mattress Toppers
• Teak as the most advisable hardwood material for furniture
• Finding An Accurate Language Translators
• Get New Homes in Roseville, CA
• Finding The Right Arabic Language Translator

This entry was posted on Monday, February 22nd, 2010 at 9:48 am and is filed under Online Business, Promotion and Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.