Can Search Engine Marketing Really Replace Conventional Forms Of Advertising So Speedily?
Conventional promotion, for example newspaper, periodical, radio, TV, mail drops and billboard advertising are at the moment, to some extent, being replaced by online marketing schemes. This is not to say that money is no longer being spent on old style advertising, it is just no longer all being spent in this way. TV marketing used to be in the Number One spot for the way in which advertising budget was spent, but now Online Marketing in the UK has shunted this to Number Two and taken the Number One spot for itself.
Online marketing is a collection of different types of advertising which occur over the world wide web, but as it is a relatively new media, all forms of advertising in this way are bound together under the umbrella of online marketing. Over time, this will probably change, but for now statistics are created in this fashion for evaluation purposes.
Latest figures show
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